I don’t click, I clack.

I was part of the team that was tasked with launching the Galaxy Z Flip3 to the GenZ audience and young Millennials, most of whom have never known the joy of ending a call with the satisfying 'CLACK'. We decided we needed to bring back the CLACK, and that we should collab with someone who embodies all the sassy attitude of this action - so we approached the fabulous Todrick Hall. Todrick is a talented singer, choreographer, and Youtuber, and has amassed a large GenZ following online. I helped to creative direct Todrick to create custom lyrics and videos inspired by his hit “Nails, Hair, Hips, Heels.” As a creative lead, I had a blast assembling the team to bring this to life, from renowned music video director Hannah Lux Davis to legendary choreographer Brian Friedman, lip-sync assassin Miss Laganga Estranga and, of course, Todrick, this was just a joy from beginning to clacktastic end.

Case study and behind-the-scenes videos are below.