Hello and thanks for visiting my site.

Originally from South Africa, I bring over 19 years of advertising experience to the table. My work has clinched awards at prestigious events like Cannes, Clios, D&AD, Addys, NY Festival, London International, Webbys, and The One Show. Whether for global agencies or smaller independent shops, I've tackled brands big and small, including Popeyes, Coca-Cola, Volkswagen, Burger King, SAB Miller Breweries, Pampers, Samsung, Cadbury’s, and the AdCouncil, among others.

Becoming a parent has undeniably shaped me into a better mentor. I believe today’s creative leaders should exemplify the possibility of maintaining a balanced life while excelling in our industry. I aspire to be the kind of creative leader for others that I yearned for in my younger days

In line with this philosophy, I actively embrace, support, and empower young creative talent whenever possible and have participated in several mentorship programs with One Show and The University of Michigan.