The wait is finally over

It took Popeyes a long time to get in the wing game.
Like a really long time. We’re talking over 50 years!
So we knew this would be big news for chicken wing fans.
And we wanted to tell the story of one fan who went to
great lengths to ensure he’d be around to see this glorious day.

6.4 BILLION IMPRESSIONS

iSpot’s Ace Metrix ranked “The Wait is Over” as the

#7 Most Likable Ad Of The Super Bowl

And this fed into a larger launch campaign

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