Print Campaign for Volkswagen commercial vehicles.

This is an older project, (2010), but I did want to include it to demonstrate that a big idea or thought works no matter the platform and even though I hardly get tasked to create print ads today, the same principles still apply. I was the art director on this project, and, along with my copywriter, we were responsible for creating every element of this piece. It was also one of my first projects that got recognized on a global scale, and this campaign really opened up a world of possibilities in my career and life.

Project Description
Volkswagen wanted to create a campaign for their most popular commercial vehicle - the Volkswagen Crafter. These vans are used for all sorts of different purposes, from emergency responders to plumbers to transporting staff (most any business across the world could use a crafter for some purpose). We created a tongue-in-cheek campaign to demonstrate the incredible versatility of these vehicles and got to tell amusing stories along the way.