They’re here today
because the NSRI is 40.
The South African National Sea Rescue Institute saves hundreds of lives every year. In 2008, to mark their 40th anniversary we created a series of ads celebrating a few of the everyday people the NSRI has saved since its inception.
In this day and age,
farmers aren’t just farmers.
They have to take on many roles in order to contend with a wide variety of challenges.
Their farms are effected by everything from pests, to droughts to the complex nature of African politics. Luckily their skill sets are as diverse as the challenges they face.
Few people understand the complex role of a farmer. But we wanted to show that Santam does. After insuring South African farmers for over 100 years, Santam can truly claim that they understand what it means to be a modern farmer.
Marie Claire asked us to create ads promoting their 'Body issues' Issue.
We decided to use all the women in the agency to create ads
that would make other woman rethink how they saw their bodies.
Below are 2 examples of the print campaign
Meet the Recessionistas
The recession of 2009 gave rise to a range of new social movements and groups.
People everywhere began finding new ways to live on a tight budget, like the Recessionistas. An ultra-trendy group of young people who look good and live well, despite the tough economic times. We took this new trend and created a campaign to sell Volkswagen's Citi Golf. Citi is stylish, it’s got street cred and its hugely affordable – thus making it the ultimate Recessionista accessory.
