In 2020, the hotel industry hit a major roadblock. Choice Hotels was facing a crisis, and with the need to support thousands of franchisees and employees across the country, the path ahead was anything but certain. But, as restrictions started lifting, customers felt ready to travel again... on their own terms. And Choice Hotels was ready to meet them, right where they were going...
With a custom social and digital campaign tailored to fit each region we gave travelers across the country a safe place to stay.
Successfully navigating the toughest year in the history of hospitality and showing our customers that, like always, wherever they’re headed, Choice Hotels is there.
